Top 10 E-Newsletter Checklist

Written by Lee Micai on September 20, 2011 – 11:13 am -

1. Make sure all your links are correct.

Test all of your links to make sure they go to the correct address and the pages still exist.

2. Make sure you send a plain text version.

Don’t ignore your subscribers on mobile, Facebook or those who prefer text messages.

3. Make sure all your pictures have an alternate text tag.

An alternate tag or ALT tag is a text description for images in your emails. It is used when the image is not available to the reader because they may have turned off images, or are using a screen reader due to a visual impairment.

4. Make sure all your links have a TITLE text tag.

A TITLE tag is similar to the ALT tag, but instead of a text description for images it is used as a short description of the page you’re linking to.

5. Personalize all your messages with your subscribers First names.

I hate receiving a email that does not have my name on it anywhere. You need to personalize the emails you send. “Dear Mr. Jones” or “Hi, John” instead of, “To whom it may concern” makes your subscribers feel special.

6. Always get permission

There’s nothing worse than sending unsolicited or SPAM emails and not adhering to the CAN-SPAM Act of 2003.

Instead of sending SPAM, contact your current supporters or customer base and ask permission to place them on your list. Also, place a sign up form directly on your website.

HIP Newsletter7. Include a unsubscribe button.

If you do not provide a clear and easy way to unsubscribe from your list, your email will be considered spam, and you could lose credibility.

8. Have an intriguing subject line.

The subject line provides an overall summary of the contents of your email. Create some interest; a catchy subject can lead to a improved open rate.

9. Track your results.

Most major email providers, like IContact (affiliate link), allow you to track open rates, bounce rates, clickthrough rates, etc. Track your results over time and store them in a spreadsheet to see how your emails are trending.

10. Test your emails in different email clients.

Create a template for your emails and test it in different email clients, operating systems and browsers. Once you’re pleased with how your template looks, you can reuse it.

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