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How do Non-Profits Promote their Social Network sites?

Written by Lee Micai on November 22, 2010 – 10:51 am -


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Between February 3 and March 15, 2010 NTEN, Common Knowledge, and ThePort Network surveyed 1,173 nonprofit professionals about their organization’s use of online social networks for the second annual Nonprofit Social Networking Benchmark Report.

Promoting Social Networks

As you can see by the chart above most non-profit organizations are using their websites and email campaigns (alerts, newsletters, etc.), with 82.5% (78.7% in 2009) and 75.7 (71.9% in 2009). The next most common tactics were promotion at the organization’s events 54.1% (43.2% in 2009) and Twitter 52.1% (44.0% in 2009).

How are you promoting your social network pages?

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