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Search Engine User Behavior

Written by Lee Micai on September 9, 2008 – 9:43 am -


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  • 62% of search engine users click on a search result within the first page of results
  • 90% of search engine users click on a result within the first three pages of search results.
  • 41% of search engine users who continue their search when not finding what they seek, report changing their search term and/or search engine if they do not find what they are looking for on the first page of search results.
  • In the case where an initial search is unsuccessful, 82% of search engine users will re- launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search
  • 36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top companies in that field. Another 39% feel neutral on this question, with only 25% believing that top search engine rankings do not automatically denote an industry leader.

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How do people find out about web sites?

Written by Lee Micai on August 28, 2008 – 10:04 am -


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Search Engines 87%
Other web pages 85%
Printed Media 63%
Friends & Relatives 53%
Newsgroups 32%
Television 32%
Email 32%
Books 28%

(Multiple response answers)

How do people find out about web sites

How do people find out about web sites


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