Blackbaud just released it’s 2011 Online Giving Report. Blackbaud analyzed trends around significant donations made online for the third consecutive year. The online gifts of 2,397 organizations were reviewed to look trends for donations of $1,000 or more in 2011. 87% of the nonprofits in this analysis had at least one online gift of $1,000 or more during 2011.
The largest online gift made in 2011 was $260,000. This was a significant increase from 2010, when the largest online gift was $100,000. The median online gift of $1,000 or more was $1,200 in 2011. This was a slight decrease from 2010.
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Network for Good just release a new eBook “The Online Fundraiser’s Checklist 2.0“. The eBook cover tips on how to ensure success across online fundraising, email outreach and events management.
Inside this eBook, you’ll find 10 checklists that cover:
- Website home page
- Donation form
- Writing style
- Email lists and campaigns
- Thank-you programs
- Creating and marketing your next event
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