Monitor your Non-Profit or Small Business online for free (Updated)

Written by Lee Micai on May 1, 2012 – 12:42 pm -

I just updated my free guide “Monitor your Non-Profit or Small Business online for free“, which shows you how to use Google Alerts and Google Reader to monitor what’s being said about you online.

You can download and print the PDF right now using this link. No opt-in required. Just download the guide and enjoy.

Posted in Guides and eBooks, Nonprofit | No Comments »

2011 Online Major Giving Trends

Written by Lee Micai on April 23, 2012 – 3:59 pm -

Blackbaud just released it’s 2011 Online Giving Report. Blackbaud analyzed trends around significant donations made online for the third consecutive year. The online gifts of 2,397 organizations were reviewed to look trends for donations of $1,000 or more in 2011. 87% of the nonprofits in this analysis had at least one online gift of $1,000 or more during 2011.

2011 Distribution of Online Gifts of $1,000 or More

The largest online gift made in 2011 was $260,000. This was a significant increase from 2010, when the largest online gift was $100,000. The median online gift of $1,000 or more was $1,200 in 2011. This was a slight decrease from 2010.

Download the whole report from Blackbaud’s website.

Posted in Charts, Fundraising, Nonprofit | No Comments »

Free eBook: The Online Fundraiser’s Checklist 2.0

Written by Lee Micai on October 19, 2011 – 3:25 pm -

Network for Good just release a new eBook  “The Online Fundraiser’s Checklist 2.0“. The eBook cover  tips on how to ensure success across online fundraising, email outreach and events management.

Inside this eBook, you’ll find 10 checklists that cover:

  • Website home page
  • Donation form
  • Writing style
  • Email lists and campaigns
  • Thank-you programs
  • Creating and marketing your next event

Download The Fundraiser’s Checklist

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Promotion of Commercial Social Networks

Written by Lee Micai on September 22, 2011 – 12:31 pm -

Between January 24, 2011 and February 10, 2011 NTEN, Common Knowledge, and Blackbaud surveyed 11,196 nonprofit professionals about their organization’s use of online social networks for the third annual Nonprofit Social Networking Benchmark Report.

Promotion of Commercial Social Networks

As we can see from the chart above the most popular channel for nonprofits to promote their commercial social network communities was the charity’s own website at 78%, next with 62% emails to their e-subscribers and while 48% used face-to-face events. Online advertisements and search engine marketing (SEM) are less popular, used by just 12% and 6% of groups respectively.

How does your organization promote your social networks? Drop us a line and let us know!

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14 Million Americans Scanned QR Codes in June 2011

Written by Lee Micai on August 19, 2011 – 9:49 am -


QR Code for this article

First let me explain what a QR code is. A QR code or Quick Response code is a barcode or 2D code that is designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background.

A new study release by comScore, Inc., a leader in measuring the digital world, found that in June 2011, 14 million mobile users in the U.S., or 6.2% of the total mobile audience, scanned a QR code on their mobile device.

The largest population was male at 60.5%, ages 18-34 and had a household income of $100k or above.

The study also analyzed the source and location of QR code scanning, most users scaned codes found in newspapers/magazines and on product packaging and do so while at home or in a store.

How does your organization create QR Codes?

Creating QR codes is cheap most of the time free. In fact, many QR code generators are free. CNET offers a compilation of QR Code generators or most URL shorting services, like create QR codes as well.

Has your organization tried out QR Codes? I’d love to know in what way.

For more information read: QR Codes: How to Read Them by interlinkONE, Inc.

Posted in Nonprofit, Web Design | No Comments »

Facebook launches resource center for Non-Profits

Written by Lee Micai on June 1, 2011 – 8:40 am -

The Page is an excellent resource for non-profits and other organizations.


There are over 30,000 non-profits using Facebook Pages. Through the application Causes more than $5M has been raised since 2006 benefiting over 150,000 different causes.

Visit the page

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2011 Cygnus Donor Survey: Donors Prefer Online to Print

Written by Lee Micai on May 9, 2011 – 10:53 am -


Credit: by Fosforix on Flickr

Cygnus Applied Research is releasing its 2011 Donor Survey this week. The 2011 Cygnus Donor Survey was conducted between February 7th and March 6th. Approximately 552,000 donors who made one or more gifts in 2010 and/or 2009 were invited to complete an online questionnaire. Over 22,000 donors responded from all over North America, including 17,605 from the United States. 83% of American donors who started the survey answered all questions, for a completion rate of 83%. The margin of error in this study is +/- 0.8%, nineteen times out of twenty.

Donors prefer online communication to print.

According to the survey, 69% of donors of all ages now prefer electronic over print communication.

Donors are increasingly favoring online donations.

Donors in every age category said they’d give online this year; 86% of young donors, 69% of donors between 35 and 64 and 53% of donors over 65. 26% said they plan to give less thru the mail this year, while 1% said they were going to give more via the mail. Also, according to the survey, 2011 will be the first year when a majority of donors in every age category will make at least one gift online.

31% of donors who prioritize giving online over other methods said that multiple forms of solicitation will not cause them to give more often or more generously, and an additional 49% said that soliciting them in ways other than online will actually persuade them to give less or stop giving altogether.

Donors are becoming more concerned about fundraising costs.

Cost-effectiveness is a major reason why online donors prefer online.

Negative response to token gifts.

77% of respondents have recent experience (within the last two years) receiving token gifts. The overwhelming response was negative to questions concerning whether donors appreciated premiums. As well, 63% said they do not want to receive token gifts of any kind so that as much of their gift as possible goes to the purpose for which they gave.

You can access the Executive Summary of the Report or purchase the full report here.

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Google Launches +1 to Rival Facebook’s Like Button

Written by Lee Micai on April 1, 2011 – 12:07 pm -

On Wednesday, Google released +1, a button, much like the Facebook Like button, that can be added to content pages. Users who click the +1 button are giving that content a direct recommendation to Google.

+1 is currently being rolled out as an experiment and you need to “Join this Experiment” with Google to have access to it.

In order to use +1 you will have to be logged in to your Google account. Once a your logged in simply click the +1 button next to a search engine result, Google will keep track of the +1 and highlight that search result if it appears for any of your friends.

Here’s a quick video:

Posted in Facebook, Nonprofit, Web Design | No Comments »

Google Upgrades Apps for Nonprofits

Written by Lee Micai on March 18, 2011 – 10:17 am -

The applications have been available for awhile now, but the upgrades include several additions. The new site streamline the application process for non-profits by creating just one form to access Google’s suite of tools and a new commitment to review applications in 30 days. The application also includes Google Grants a unique in-kind donation program awarding free AdWords advertising and video overlays which allow you to put a donate button on to your YouTube videos.

If a non-profit is approved (it must be a registered 501(c)(3) in the U.S. and not be a membership or religious organization), it will gain access to Google’s suite of non-profit tools:  up to $10,000 a month in advertising in Google AdWords, free or discounted Google Apps, premium features on YouTube and mapping technologies through Google Earth.

If you meet the criteria, you can to apply on Google for Nonprofits website.

What do you think of Google for Non-Profits tools? Will you be applying? Let us know in the comments below.

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2010 Distribution of Online Gifts of $1,000 or More

Written by Lee Micai on February 23, 2011 – 1:31 pm -

Blackbaud just released it’s 2010 Online Giving Report. The 2010 Online Giving Report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. The Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,438 nonprofits.

2010 Distribution of Online Gifts of $1,000 or More

As we can see 86% of online gifts were between $1,000 – $4,999. The largest online gift made in 2010 was $100,000 and there were 10 gifts of this size. This was up from 2009, when the largest online gift was $60,000. The median online gift of $1,000 or more was $1,250. Online gifts of a significant amount are likely to increase and be a greater source of fundraising results for nonprofits.

Download the whole report from Blackbaud’s website.

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