Support the Internet Blackout Today

Written by Lee Micai on January 18, 2012 – 3:18 pm -

Today Internet companies around the world are protesting SOPA and PIPA, two bills before Congress that are supposed to fight Internet piracy. These bills will do liitle to protect piracy, but instead would censor the Web and impose harmful regulations on American business.

If you manage any online content, you should be alarmed by these bills too.

I encourage you to  Call, fax and email your Senator and Representative today. You can also sign Google’s petition.

Learn more at AmericanCensorship.org and SOPABlackout.org.


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Marketing your Web Site Offline

Written by Lee Micai on August 31, 2010 – 1:04 pm -

You should not always rely on search engines for heavy traffic. Many more people are visiting websites for which they have seen the web address in writing. Why do you think so many television commercials these days always include the web address of the product they are promoting? The key thing to remember is: Anywhere you post your company name, post your website address along with it.

Some other ideas tbusiness-cardo advertise your website offline:

  • Letterhead AND envelopes
  • Personal brochures about you and your company or organization
  • Your resume
  • Newsletters sent to your clients (either email or in print)
  • Signature tag of all email messages (no matter to whom they are sent… friends, family, colleagues, etc.)
  • At the end of your voice mail/answering machine message (i.e., …. “and be sure to visit my website at www.yourbusiness.com”.
  • Fax cover sheets (many people forget this one!)
  • Flyer on free local bulletin boards (grocery stores, discount chain stores, shopping malls, dry cleaners, etc.) – print a flyer on bright yellow paper detailing your web address and your company. BE SURE to include your email address as well as your telephone number! Tack the flyer to bulletin boards all over your town. Keep a supply in your car for handy access.
  • Magnetic car signs (many office supply companies will make these for you at a very reasonable rate)
  • Neighborhood directories
  • Bus stop benches
  • Printed on mouse pads (give one to your clients at Christmas or on their birthday instead of sending flowers)
  • T-shirts (white T-shirts can be imprinted with a one-color design for a nominal price). Think about how great it will make you feel to see YOUR web address “walking around town”.
  • Business card (As simple as this sounds, it is often overlooked)
  • Your business sign

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What can Major Record Labels learn from Orville Redenbacher?

Written by Lee Micai on November 6, 2008 – 12:55 pm -

Below is an article I originally wrote for my Independent Music Roundtable blog. As I was re-reading the post, I thought it would be interesting to share here.

Below are some questions to ask yourself:

1. How has your industry changed in the last 25 years?
2. How did your industry used to market itself before the internet?
3. How is your industry marketing itself now?
4. How can you apply the ingenuity below to your business?

Hope you enjoy!

What can Major Record Labels learn from Orville Redenbacher?

As I sat down to read my new posts in my Google Reader account, I went through my normal routine; grab a drink, throw bag of pop corn in microwave, get bowl, listen for those glorious kernels to slow down and stop the microwave before it burns.

Orville Redenbacher

As I sat there waiting for my treat I had a thought, how far pop corn has come in 25 years and how Mr. Redenbacher had to re-invent his product.

Think about how people used to make pop-corn 25 years ago. Ah! No microwaves! Well, there were microwaves, but they were so expensive not many people had them. Pop corn used to be a Friday night treat, mom would drag the old pop corn machine out from underneath the counter, pour in the kernels, put the top on, start the popper and finally popping. What do we do now? Put the bag in the old microwave; hit the “Pop Corn” button and viola! Pop Corn!!

Orville Redenbacher started selling his first pop corn brand in 1969, by 1989 it was all about microwave pop corn. So what did he do? He put out a TV ad announcing his brand new microwave pop corn with his grandson, Gary. Then, in 1992 he started Smart Pop to meet the demand of health conscious snackers.

What does this have to do with the Music Industry? A LOT!! Think about how people used to buy music; full length Albums, Tapes, CD’s, whatever. How do most of us get music today, ITunes, song by song.

Say the pop corn is your music, a pop corn machine is a CD and a microwave is ITunes. Your job is to grow, sell and promote Pop Corn not the machine, the Music Industry’s job is to build, sell and promote the machine not Pop Corn.

Major Record Labels sold plastic discs, not music! This is why Major Record Labels are loosing! They need to stop selling pop corn machines to a world where everyone uses microwaves. This is also the reason independent artists are thriving; they’re still just selling the pop corn!!!

Just like Mr. Redenbacher had to change and adapt his products to keep up with technology, Major Record Labels need to do the same, instead of fighting it!!


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