2011 Online Major Giving Trends

Written by Lee Micai on April 23, 2012 – 3:59 pm -

Blackbaud just released it’s 2011 Online Giving Report. Blackbaud analyzed trends around significant donations made online for the third consecutive year. The online gifts of 2,397 organizations were reviewed to look trends for donations of $1,000 or more in 2011. 87% of the nonprofits in this analysis had at least one online gift of $1,000 or more during 2011.

2011 Distribution of Online Gifts of $1,000 or More

The largest online gift made in 2011 was $260,000. This was a significant increase from 2010, when the largest online gift was $100,000. The median online gift of $1,000 or more was $1,200 in 2011. This was a slight decrease from 2010.

Download the whole report from Blackbaud’s website.

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