First let me explain what a QR code is. A QR code or Quick Response code is a barcode or 2D code that is designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background.
A new study release by comScore, Inc., a leader in measuring the digital world, found that in June 2011, 14 million mobile users in the U.S., or 6.2% of the total mobile audience, scanned a QR code on their mobile device.
The largest population was male at 60.5%, ages 18-34 and had a household income of $100k or above.
The study also analyzed the source and location of QR code scanning, most users scaned codes found in newspapers/magazines and on product packaging and do so while at home or in a store.
How does your organization create QR Codes?
Creating QR codes is cheap most of the time free. In fact, many QR code generators are free. CNET offers a compilation of QR Code generators or most URL shorting services, like bit.ly create QR codes as well.
Has your organization tried out QR Codes? I’d love to know in what way.
For more information read: QR Codes: How to Read Them by interlinkONE, Inc.
Posted in Nonprofit, Web Design | No Comments »
Between January 24, 2011 and February 10, 2011 NTEN, Common Knowledge, and Blackbaud surveyed 11,196 nonprofit professionals about their organization’s use of online social networks for the third annual Nonprofit Social Networking Benchmark Report.
Heading in to 2011 most nonprofits (92%), regardless of organization size are using at least one commercial social network like Facebook,Twitter or LinkedIn.
The industry giant, with 89% adoption among nonprofits is Facebook. Twitter is the second most popular, used by 57% of organizations, YouTube is third with 47%, LinkedIn claims the fourth spot with 30% and finally Flickr came in fifth with 19%.
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A survey released yesterday from the Pew Internet Project finds the two most popular internet activities are search and email; both are done by 92% of online adults in the United States. The second most popular activity was Get news online at 76%, third was Buy a product online at 71% and last Social network sites at 65%.
The largetst gain in the last decidade was Social network sites from 11%-65%.
This latest survey on search was conducted from April 26 through May 22, 2011 and had a sample of 2,277 adults, those 18 years and older.
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Whether you want a visitor download an e-book, buy your product or register for an event, optimizing your landing page is essential your campaign. If visitors can’t quickly find what they need, they’ll leave your web site annoyed and possibly not return.
Below are 10 Landing Page Design Tips that will help get the results you’re looking for:
- Clear calls to action. Use buttons and/or links, to direct your visitors to they should do.
- Eliminate unneeded Elements. Minimize Distractions by eliminating navigation bars, other calls to actions, and links to other areas of your web site.
- Write in the second person. Use you and your instead of he, she, his, her, I, me and my.
- Use bullets or numbered lists for your most important points. Many visitors will scan through your copy. Make it easy for them to figure out the point of the page.
- Make sure your page loads quickly. The biggest single reason visitors do not stay at a website is that it takes too long to load; that is, the time it takes for the page to appear on the computer screen.
- Only ask for what you need. If you only need the visitors Name and Email address, just ask for that. The more fields in a form, the less likely a visitor is to fill it out.
- Spell Check. This should be a no brainier, but you’d be surprised how many web pages have spelling errors.
- Don’t Just Send Them to Your Home Page. Once a visitor completes your call to action send them to a specific Thank You page.
- Test, Test, Test.
Take a look one of our landing pages for our “Web site Planner Workbook”.
Posted in Search Engine Optimization, Web Design | No Comments »