2010 Distribution of Online Gifts of $1,000 or More

Written by Lee Micai on February 23, 2011 – 1:31 pm -

Blackbaud just released it’s 2010 Online Giving Report. The 2010 Online Giving Report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. The Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,438 nonprofits.

2010 Distribution of Online Gifts of $1,000 or More

As we can see 86% of online gifts were between $1,000 – $4,999. The largest online gift made in 2010 was $100,000 and there were 10 gifts of this size. This was up from 2009, when the largest online gift was $60,000. The median online gift of $1,000 or more was $1,250. Online gifts of a significant amount are likely to increase and be a greater source of fundraising results for nonprofits.

Download the whole report from Blackbaud’s website.

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Changes in 2011 email marketing budgets

Written by Lee Micai on February 9, 2011 – 12:50 pm -

The chart below is provided by Jeff Rice, Research Analyst for Marketing Sherpa who survey 1,100 marketers on if their email marketing budgets will increase, decrease or stay the same for 2011.

Changes in 2011 email marketing budgets

Judging by the chart above 96% of organizations email budgets will increase or stay the same, while only 4% of organizations plan to decrease their email budgets.

I guess email isn’t dead…

For additional research data and insights about email marketing, download and read the free Executive Summary from the Marketing Sherpa 2011 Email Marketing Benchmark Report.

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Create a Custom Facebook URL

Written by Lee Micai on February 2, 2011 – 4:49 pm -

Facebook has a feature called “Create Alias”, which allows you to create a shortened URL for your Facebook Page (http://www.facebook.com/4mwebdesign for example). If you notice your current url may look something like: http://www.facebook.com/pages/Hamilton-NJ/4M-Web-Design/104697569582643. Whew!! That’s a mouth full.

Create your Alias

Step 1

1. Login to Facebook
2. Go to the Facebook page that you want to edit and look for the ‘Edit page’ link under your logo and click it.

Step 2

1. Click Marketing
2. Click “Create Alias”

Facebook Alias

One last note: You can only create an Alias once you have a minimum of 25 people that “Like” your page.

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