Between February 3 and March 15, 2010 NTEN, Common Knowledge, and ThePort Network surveyed 1,173 nonprofit professionals about their organization’s use of online social networks for the second annual Nonprofit Social Networking Benchmark Report.
84.9% of survey respondents committed at least one-quarter of a full-time staff member to maintaining and/or managing their social network presence over the last 12 months, a 5% increase from 2009 (80.8%). Similarly, roughly two-thirds of survey respondents dedicated one-quarter to onehalf of a full-time resource, and 18.4% committed three-quarters or more staff to their commercial social networks.
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It’s easy in an economic downturn to not move forward with new projects, but building or re-designing a website is a cost effective solution to survive economic hard times.
Below are 10 reasons why:
- It’s cost effective – A typical website costs roughly the same as a large print ad in your local newspaper, but unlike a newspaper ad which has a limited runtime and audience, your website will be around forever and will reach a world wide audience
- Timely Updates – Unlike traditional media you can update the information on your website any day anytime. You can also test content and adapt when needed.
- Measure Return on Investment – You can use traffic monitoring tools to get a clear understanding of the visitors to your website, and what they view.
- Interaction – Using your website and social media, gives you the ability to have direct communication with your customers. 79% of internet users say they felt confident they will make the right purchase decision while going online to look for information or assistance in buying a product
- It’s expected! – 54% of consumers say a website had some influence over their ultimate decision to buy from a supplier or a product.
- Reduce customer service costs – Do you answer the same questions 20 times a day? Your website can answer typical questions in detail via a frequently asked questions section, which will free up your staffs time.
- Save money on Postage – Rather than mailing forms and invoices you can offer them via your website.
- 24/7 – Your website is still working while you sleep.
- The need for Speed – Using blogs, email newsletters and social media affords you the opportunity of instant communication.
- Your competition – Why let them have an advantage?
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