Just what do buyers want from your website?

Written by Lee Micai on June 30, 2010 – 12:27 pm -

Here’s a great chart from Hubspot on the top website elements buyers want.

As you can see from the results visitors to websites were most interested in:

  • Service descriptions (87%)
  • Description of industries served (78%)
  • Success stories / case studies (73%)
  • Professional website design and presentation (69%)
  • About Us/Biographies (64%)
  • Clients List (64%)
  • Online Resources/White Papers (60%)
  • Video or Online Presentations (57%)
  • News Items (47%)
  • Podcasts or Audio Content (40%)

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