First let me explain what a QR code is. A QR code or Quick Response code is a barcode or 2D code that is designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background.
A new study release by comScore, Inc., a leader in measuring the digital world, found that in June 2011, 14 million mobile users in the U.S., or 6.2% of the total mobile audience, scanned a QR code on their mobile device.
The largest population was male at 60.5%, ages 18-34 and had a household income of $100k or above.
The study also analyzed the source and location of QR code scanning, most users scaned codes found in newspapers/magazines and on product packaging and do so while at home or in a store.
How does your organization create QR Codes?
Creating QR codes is cheap most of the time free. In fact, many QR code generators are free. CNET offers a compilation of QR Code generators or most URL shorting services, like bit.ly create QR codes as well.
Has your organization tried out QR Codes? I’d love to know in what way.
For more information read: QR Codes: How to Read Them by interlinkONE, Inc.
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